Choose how the channel pays for itself

Four common models

Models mix freely. A channel can be free with ads while a premium library sits behind a payment. Start with the model that matches how people already find your content, then add a second one as you learn.

Matching content to the model

• Series and themed blocks

  Viewers of free channels tend to lean back. Series, collections and themed blocks let people start watching at any point.

• Events and premieres

  Viewers will pay for a specific premiere, match or concert. Book it into the line-up and promote it on the channel.

• Deep catalogs

  Subscriptions work when people keep finding something new, so depth and variety matter more than any single title.

• Information for a known audience

  Public notices, member briefings and training do not need a revenue model, only a dependable schedule.

The free-channel route: Omni Free-Channel Launch

A free, ad-supported channel is a continuous job: the schedule must cover every hour, ads must land in the right places and delivery must work on many kinds of device. Omni Free-Channel Launch lines those steps up for a library owner.

1. Choose the content

   Pick a theme your library can support for weeks or months.

2. Build the channel

   Set up the line-up, branding and ad breaks.

3. Test the stream

   Check playback on the devices your audience uses.

4. Launch and refine

   Go live, then reshape the line-up using the viewing reports.

A few dozen hours can be enough for a themed channel when the schedule repeats with care. More variety keeps viewers watching longer.

Questions to settle