Ad breaks and sponsors, planned beside the schedule

Advertising belongs next to the schedule

Ads touch editorial, technology and sales at once. When each team uses a separate tool, mistakes follow: a message in the wrong place, a break that runs long, a report nobody can reconcile with the line-up. Keeping everything in one place means everyone works from one version of the day.

What it handles

• Ads around on-demand video

  Choose whether a message plays before a title, partway through it or after it, for each video or a whole collection.

• Breaks on a live channel

  Mark break positions inside programs and fill them with ads, house promotions or sponsor messages.

• Sellable sponsor slots

  Offer a named position in the line-up to a sponsor and show exactly where it runs.

• Results

  Review how many viewers were watching and at what time, so next week's breaks can be adjusted.

Breaks that feel smooth

A break should start quickly, arrive at a natural pause and end in good time. Break positions are set per program, so a long documentary can carry several natural pauses while a short clip runs clean. The delivery network is built to avoid stalls when the stream switches between a program and a message.

• Consistent break positions across a series
• Sponsor slots shown on the same timeline as programs
• The same tools for free ad-supported and sponsored channels

1. Plan positions

   Per program or block.

2. Fill the slots

   Ads, promotions or sponsors.

3. Review results

   Viewers and times.

4. Adjust

   Reshape next week.

Who sells the ads?

Omni Media Cast provides the tools and the delivery. Selling is usually done by you or your sales partners. If you work with an ad partner or ad server, mention it in your channel sketch and we will go through how it would connect. If you need audience targeting by territory, tell us the markets you have in mind.