
Step 4 of 4 · Grow
Grow: earn from the channel and reach more screens
Once the channel runs, the next questions are who pays for it and where else it can be watched.
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Read the results, then adjust
Audience reports show who watches, from where and for how long. Use them to reshape the line-up and the breaks: move what draws viewers to better hours, repeat what works and retire what does not.


