Plan the channel before you build it
Four short pages help you settle the model, the home and the first scope, so the build starts with fewer unknowns.
What planning settles
A channel is a promise to viewers that something will be on at a given hour. Planning is where you decide what that something is, how the channel will pay for itself, who will look after it each week and where the technology lives.
None of this needs special skills. It needs honest answers about your content and your team, and the pages below are written to help you find them.
PlanHow a cloud channel works
A channel in plain words: from file to screen, and how it differs from a live stream.
PlanChoose how the channel pays
Free with ads, sponsored, paid or private: pick the model that fits your content.
PlanDecide where the channel runs
Own equipment, rented capacity or a managed service: compare them fairly.
PlanWays to start, and what to gather
Four starting points, a gathering checklist and how a quote is shaped.
Three questions to answer first
Name one audience. A channel for residents, members, fans or customers is easier to schedule than a channel for everyone.
Count the hours you already own and the live shows you can promise. A themed channel can repeat a modest library with care.
Even an automatic channel needs one person who checks alerts and plans the coming days. Name that person early.
Not ready to answer? That is normal. Send us a channel sketch with what you know and we will help fill the gaps.