Insights & Control
Audience Analytics
Live and recorded viewing in one dashboard: views, unique and peak viewers, watch time, completion and device.
The challenge
Why this matters
You can't improve what you can't see. Different tools for live, library and social give you numbers that don't agree.
What it is
Audience Analytics in plain words
Audience Analytics shows live and recorded viewing in one dashboard: views, unique and peak viewers, watch hours, completion and platform. Responses such as registrations and requests sit beside the media numbers, with a clear line between media metrics and results.
Benefits
What you get
Live and recorded together
One view.
The right numbers
Views, unique and peak viewers, watch time, completion.
By device and place
Know where viewers are.
Results beside media
Registrations and requests.
How it works
Simple to start, simple to run
Choose what to learn
Questions first.
Watch live
Audience and signal.
Review the library
All destinations.
Act
Use the evidence.
Details
What is included
Metrics
- Views
- Unique and peak viewers
- Watch hours
Breakdowns
- Device
- Region
- Source
Export
- Reports
- Data export
Illustrative scenario
A public broadcaster compares live and replay viewing to plan its schedule.
Numbers and controls in one place
See who watched, decide who can, and keep the record.
Questions
Common questions
Can I export data?
Yes.
Does it include social viewing?
See Social Reach for how traffic is tracked.
Who can see it?
Roles you assign.
Related
Works well with
Access & Security
Roles, viewing rules, sign-in options and audit records.
Learn more →
Video on Demand
Upload your videos, and Streamline™ handles encoding, publishing and delivery.
Learn more →
Advertising & Sponsorship
Pre-, mid- and post-roll ads, sellable slots and sponsor placements.
Learn more →Ready for Audience Analytics?
Tell us about your project and we will reply with a clear plan.