Radio
A radio stream is live or scheduled audio that listeners tune in to. It suits news, talk and music, and works well in cars and at work.
Podcast
A podcast is a series of episodes that listeners download or stream when they want. It suits interviews, analysis and anything that rewards repeat listening.
Channel
A 24/7 channel plays a schedule of programs on a clock, with live events cutting in. It suits an organization with a library and regular live programming.
How to choose
- Do you have a library of video? Consider a channel.
- Is your best content spoken word? Consider a podcast.
- Do you broadcast live every day? Consider radio or a channel.
